Destination page reimagined.

The information Members need to plan a trip is scattered. The destination page is a long-scroll wall of editorial content. The insider knowledge that matters most (what's the closest airport, what's gratuity etiquette here, is March a good time to go) lives in ambassadors' heads, in internal tools, or in third-party apps Members have to leave the Portal to find. The page hasn't kept pace with the portfolio, and it doesn't meet Members where they're actually making a decision.

I led a rethink of the destination page as an intent-based experience, organized around what Members actually need at each stage (browsing, planning, prepping, traveling) with new components to fill the information gaps. Destination Tips surface the insider knowledge ambassadors carry in their heads, in a place every Member can see. Maps show where ER homes sit relative to one another and to the area, a request Members make constantly, especially for multi-generational trips that need several homes booked together. A revamped Know Before You Go replaces text-heavy guides with a clean, scannable presentation of pre-trip essentials. A weather component sits on the booking calendar itself, so a Member considering a destination in March doesn't have to leave the Portal to decide if it's the right time to go.

The structural goal is to give Members the relevant information in the place where they're making the decision (booking, planning, or already on a trip) without sending them elsewhere. Marketing controls layout per destination through the CMS, so each destination can lean into what makes it distinctive. Built-in guardrails: per-destination configuration with automatic fallback to the current layout for any destination not yet enabled (no big-bang migration). Costa Rica pilots first, then rolls out to flagship destinations based on engagement.